I find it
interesting that, despite some complaints from retailers (Star Trek Catan and
the recent exclusivity arrangement with Alliance) Mayfair Games has taken quite
a leadership role within the gaming industry, first with their Minimum
Advertised Price policy and more recently with their co-sponsorship of both
this year’s Origins and GENCON, followed
by their announcement, at the Open House of a strong push with commercial
advertising in the Chicago market (third largest television market in the
nation, according to stationindex.com), including an extended appearance by
Mayfair Games newsrams Bob and Angus on the Chicago broadcast of the Today
show. This, coupled with their offering
of professionally produced commercials to qualified retailers, as far ahead of
anything any other manufacturer (with the exception of WOTC) has developed to
grow the market. WOTC’s relaunch/push of
Kaijudo Fantasy Flight Games and Pazio both do a good job within the industry
of supporting and growing their various games, FFG especially through the Media
Center and Organized Play and Pazio through the Pathfinder Society, but neither
is reaching outside the adventure/hobby/specialty game industry
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